The Book



Ride The Flat World_3D cover (1) (1)

This book using the flat world phenomenon as the backdrop describes the ever growing importance of getting BT (Business Technology- a term used extensively in the book) for organizations to succeed.

The elevator pitch for the book is:

  • The spread of the Flat World phenomenon has accelerated in recent times.
  • As the world flattens it results in new threats and more importantly new opportunities.
  • Effective use of BT across the enterprise is the only way to leverage the Flat World.
  • Although technology has become a commodity, the art of getting it right remains an art.
  • Hence it is critical for CEOs to work closely with their CIOs.

The book written in easy-to-read style is full of anecdotes – based on author’s personal experience.



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