“Business Technology (BT) is a powerful game changer that is rapidly flattening the world, thus leading to exciting new ways of global participation and competition. This outstanding book provides compelling articulation of the historical perspective on the evolution of BT, with an insightful guide that is a must read for all those, who want to create new corporate leadership to leverage BT for accelerated growth”.
Dr. R. A. MashelkarNational Research Professor, Chancellor AcSIR &
President, Global Research Alliance
Sanjay tells a great story of the journey from IT to BT in a crisp and narrative style, that keeps you completely engaged. With technology becoming a major business driver, this book makes a strong case for developing business sense amongst technology leaders, and possibly opens up a whole new perspective for IT and MBA education curriculum.
Sangeeta Kulkarni
CoFounder and CEO
Brickwork India
The pace of change today, requires every organisation, big and small, to be nimble footed. Advances in technology have at once been, exhilarating and disconcerting and this book should serve as an invaluable guide to business leaders seeking to navigate the Technology highway
TT Srinivasaraghavan
MD
Sundaram Finance
We have truly come full circle: an earth that was once believed to be flat is now known to be round, while economies, countries and cultures that were once separate, distinct and individual are now globally accessible and interconnected. Leaders of businesses that want to Succeed in the Flat World need only read Maradi’s new book for directions on how to navigate their path.
Marshall Goldsmith bestselling author of the New York Times , his bestsellers include MOJO and What
Got You Here Won't Get You There
This book using the flat world phenomenon as the backdrop describes the ever growing importance of getting BT (Business Technology- a term used extensively in the book) for organizations to succeed.
The elevator pitch for the book is:
- The spread of the Flat World phenomenon has accelerated in recent times.
- As the world flattens it results in new threats and more importantly new opportunities.
- Effective use of BT across the enterprise is the only way to leverage the Flat World.
- Although technology has become a commodity, the art of getting it right remains an art.
- Hence it is critical for CEOs to work closely with their CIOs.
The book written in easy-to-read style is full of anecdotes – based on author’s personal experience.
